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ATLANTA'S WAY.
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THE UNANIMITY OF A PROSPEROUS PEOPLE
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They stick to Home Industry and to Home Interprise (sic).

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And That is Why they Sing, "No Place Like Home."

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Thoughts Suggested by the Phenomenal Success and Rapid Growth of a Great Industry.

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There is no place like Atlanta.  And to that sentiment a hundred thousand hearts beat in unison.
  Why? Because Atlanta is made up of Atlanta people, and they stick together, pull together, stand by home institutions, and the result is success individually and severally.
  The writer was impressed with this fact more than ever, after a rheumatic confinement, on going out for an airing a day or two ago.
  Coming to a neat and tasty vine-clad building that looked for all the world like a cozy suburban cottage home he stopped to rest on the sunny porch, while inhaling the delicious odors of plats of late blooming flowers.
  Gazing out across the area way at the smoke wreaths coiling upwards from the tall chimneys of a big brick building he got to thinking.
The results of his cogitations was a determining to take a peep into the big building, which was none other than the Atlanta Brewing and Ice Company.
  It is marvelous how much has been done there during the present year, and is still more wonderful the amount of work that was done here in Atlanta.
  Three big 80-horse power boilers, made by the Atlanta machine works, have been put in, 5,000 gallon copper kettle, made by Trautwine; two artesian wells have been driven by Atlanta labor, a complete electric plant throughout the building, including the vast cellars, has been put up by Atlanta electricians, and by the way, few breweries are furnished with their own electric plant, and only the day before I was there Atlanta mechanics succeeded in cutting a hole through the roof of the building and removed a big iron tank from the interior to the rood without delaying the work.
  There is no telling what Atlanta men can do.
  The stockholders in this company are young men of Atlanta, although this is one of the oldest enterprises in the city.  For several years not one dollar of the earnings has been withdrawn by the stockholders, bit it has gone right back into improving and equipping the property.
  When first established, over twenty years ago, for the brewery has already attained its majority and can vote for the next president, there was a hard struggle to keep up with the times.  Ten years ago, yes even five years ago, it was a continual race to keep up with demand.  Three years ago the company was taxed for space and capacity.
  But during the past year $75,000, or more, has been expended in putting in modern improvements and bringing it up to the highest standard among the breweries of the country.
  Now, with its perfect equipment and its facilities for procuring material and for storage and delivery, it stands second to no brewing establishment in the union.  All because it is an Atlanta institution, and Atlanta people stand by home enterprises.  No other city in the south would have stood the strain to which it has been subjected.
  But to-day the Atlanta Brewing and Ice company turns out beer of as fine quality as can be found anywhere.  Only the very best and wholesome material that can be procured in the market is used and pure artesian water furnishes an unadulterated vehicle for the manufacture of the bonnie brown liquid that is beautiful and refreshing, with a flavor that must suit the most fastidious taste, and those who give it a trail are always pleased.
  The cellarage capacity has been increased to 18,000 barrels, and no beer is allowed to leave the cellars under four months old, when it has ripened into a perfect quality of lager beer.
  Besides the brewing the company turns out seventy-five tons of ice per day of as fine a quality as the product of any ice factory in the world.
  The company has been a great stickler for patronizing home institutions, which, as was remarked at the outset, has been one of the prime features in its growth and success.
  In the first place it employs upwards of one hundred men, and they are no cheap dollar-a-day men, either, so that the pay roll runs up to over $6,000 per month, every dollar of which is spent right here in Atlanta.
  It runs twenty wagons, every one of which, with every strap of harness, were made here in Atlanta.
  The Atlanta glass works has the contract for furnishing bottles for the bottling department; Atlanta blacksmiths and Atlanta machinists, and machine works and manufacturers are called into requisition for everything procurable here; and in anything and everything that is needed, Atlanta is given the preference to the exclusion of all outsiders, and often at the actual loss of many dollars in the difference in price of labor and material.
  Besides the large output of ice, the magnificent new engine furnishes the refrigerators of the establishment and the ten big cellars are kept as cold as an artic winter all year round.
  It is a treat to walk thru these under ground storehouse, if, you have a guide, and see the large casks and oceans and oceans of beer that is stored down there awaiting the time when it shall be drawn forth, fresh and foaming, to cool the thirst of Atlanta's multitudes and to go out on all lines of railroads that center in this busy city to cheer and comfort the outside world.
  As a matter of course this beer, made right here at home, of the best material, the most skilled labor, the methods obtainable only through the most modern improvements, fresh from the cellars; is and must be superior to any that may be made in a colder climate and shipped thousand of miles into a warmer one and put on sale.
  And to day the product of this established can be put in competition with that of any brewery in the world without fear of being surpassed in favor, purity and quality.
  The knobbiest thing, through, is the elegant reception room, near the main entrance, handsomely furnished and elegantly furnished with beautiful carpets, hangings and furniture, where anybody may come, even a lady, and enjoy a cool glass of beer, fresh from the cellars; secure in the comfort and privacy of apartments fitted up in a style that would suggest a fashionable club, more than the private parlors of a great manufactory.
  After a tour of the establishment one is impressed with its magnitude and with the complete success it has attained, and is ready to say, "Call for Atlanta beer, and if they do not keep it (which is very seldom the case) go somewhere else until you get the genuine brewed beverage, drink and be merry."
  So from a foaming schooner as long as a ram's horn, here's a health to Atlanta beer!