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OUT OF SIGHT.
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A TRIP THROUGH ONE OF THE FINIST
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Of All the Big Institutions of Atlanta.

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The Enterprise of Atlanta Young Men.

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And the Success of a Great Industry In the Hearts of the First City in the South.

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It is out of sight.
  And there is nothing like it in Georgia.
  The proud city of Atlanta has ever been famous for its enterprise and push and push of its young men.
  One of the finest illustrations of this is the success of the Atlanta Brewing and Ice company, made up of the finest business brains and energy in the city.
  A few years ago very little was known in this country of the great brewing industry.  Although thousands of gallons were consumed in the city it was brought here from distant cities like Milwaukee, St. Louis and Cincinnati.
  The money paid for it was a direct drain upon the finances.
  But since the Atlanta Brewery has been fully equipped with all the modern appliances and improvements, with its magnificent cellarage capacity and its train of twenty delivery wagons, a change has been wrought in the beer business.
  The brewery is situated at the corner of Courtland and Harris streets, and occupies four acres of ground of immense value on account of its central location.
  The large buildings reaching from the thirty six foot under ground floor of the deepest cellars to the height of four stories, lighted throughout by the company's own incandescent electric lights, and supplied with the purest water from the

 new artesian wells, are monuments to the energy of Atlanta young men.
  Only the best of malt and other material to be obtained in the market is used.  The malt is crushed, not ground, and as mash goes into mammoth copper chaldron (sic), where it seethes and boils and bubbles until cooked to the proper stage.  The essence of the finest hops grown in the country is added, and then the beer is pumped into an immense surface cooler vat, from whence it goes to cellars to remain and ferment and get the proper age upon it.
  In about four months it comes forth a perfect article of lager beer, healthful, refreshing and invigorating.
  Its superior is not to be found in the market, draught or bottled, and its popularity increases as it becomes more generally introduced.
  The wagons delivered the draught beer to dealers in kegs fresh from the cellars, and bottled beer by the case, dozen or half dozen to private consumers, who, once they ever try it, will have no other.
  It is a great establishment, and a tour of cellars and buildings is of surprising interest, showing how money and brains are able to accomplish anything.
  Best and most praiseworthy of all is the fact that everything--bottles, blacksmithing, machinery, wagon making and repairing, harness making, everything-is done here in Atlanta.
  The company neither buys any material or employs any labor from abroad that is procurable in Atlanta, and that is one of the prime secrets of its success.  It is an Atlanta institution that is the outgrowth of mutual home patronage, and is, in every sense, a home industry.
  Therefore, try the home-brewed Atlanta beer when you are thursty.